IQLEEM reaffirmed its leadership in modest fashion by gracing the runway at the prestigious Indonesia International Modest Fashion Festival (IN2MF) 2024, held at Jakarta Convention Center. As an Indonesian brand championing sustainable innovation, IQLEEM showcased its vision of elevating local cultural heritage to global prominence.
Collection Highlights
- Design Philosophy: Masterful fusion of traditional wastra (batik and woven textiles) with contemporary minimalist aesthetics.
- Sustainable Craftsmanship: Natural dyes and upcycled techniques applied to signature silhouettes: long coats, maxi dresses, and artisanal scarves.
- Color Narrative: Elegant earth tones enhanced by modern batik motifs, reflecting nature-culture harmony.
Commitment to Core Values
IQLEEM transcends aesthetics by embedding purpose into every design:
“Our IN2MF 2024 participation proves fashion can drive change – honoring cultural legacy while safeguarding our planet’s future.”
– IQLEEM –
Digital Outreach
Through its TikTok campaign “Don’t miss out on this extraordinary event…”, IQLEEM engaged Gen Z with ethical fashion advocacy, amplifying global reach through dynamic digital storytelling.
About IN2MF 2024
- Theme: Elevating Sustainable Modest Fashion to The Global Stage
- Duration: October 30 – November 3, 2024
- Organizers: Collaborative initiative by Bank Indonesia, Ministry of Cooperatives and SMEs, and Indonesia Fashion Chamber (IFC).
- Scale: 200+ local/international designers, trade exhibitions, seminars, and business forums.
